Chino Neighborhood House is a non-profit organization that gives away food and hygiene necessities to students and seniors in the Chino community.

Role: Creative Lead

Collaborator: Sooyun Im - Professor at Cal Poly Pomona

Objective: To re-establish the brand identity system with modernity and elevated brand presence

Materials: Created a new logo that aligns with the organization’s mission, stationery system, poster, website, and product mockups

Outcome: Developed a recognizable and memorable brand identity, and increased brand awareness with an updated brand positioning

Tools used: Adobe Illustrator, Photoshop, InDesign, DreamWeaver, HTML and CSS

This logo was selected as the final logo because of its simplicity and memorability. The simpler logo is better recognized and remembered by its consumers. The concept of this logo is to give a sense of community. The three human figures represent a family and communicate that the organization’s mission is to help families, children, and seniors.