packaging design

Role: Creative Lead and Art Direction

Objective: This is my passion project, reflecting my love for toys and children's products that support their development.

Materials: I designed an adorable 6-inch plushie based on my favorite animal, the penguin. This character represents my alter-ego and shares my personality. She's shy but loves to travel and has a keen interest in traditional costumes and different cultures.

Outcome: This product promotes cultural awareness in children, encouraging them to appreciate and take an interest in different cultures. It also enhances their geographical knowledge, as they have to guess the costume based on the hint provided on the front of the packaging before seeing it.

Tools used: Adobe Illustrator and Photoshop