Role: Creative Lead and Art Direction

Objective: This is another passion project, focusing on OOH (out-of-home) advertising for Beats headphones, highlighting them as a fashion accessory in addition to being music gear

Materials: Created a series of minimalist, stylish digital signage designed to grab attention with minimal text, keeping passerby in motion in mind, and delivering a clear call to action to visit the website and make a purchase

Outcome: Expanded the audience reach and boosted sales by targeting fashion enthusiasts

Tool used: Adobe Photoshop